Philips launches its first patient monitoring system 'designed for emerging markets' in India

  • Targets a market share of 40% by 2010 in the Indian patient monitoring equipment market
  • Compact, high tech, full featured monitors suitable for use in a variety of care settings, including Hospitals, Nursing homes, Day Care Centres or Outpatient clinics in metros as well as sub urban & rural areas

 

Hyderabad, India – Royal Philips Electronics (NYSE: PHG, AEX: PHI) today announced a series of new portable, compact patient monitors that provides a reliable, yet affordable means to observe and care for patients. Now available to healthcare providers in India, the new Philips SureSigns VM3 is the first Philips patient monitor designed for emerging markets.

SureSign

With a growing per capita income and adoption of new lifestyles, healthcare services in India are rapidly changing. In order to meet the increasing demand for quality care, people in urban areas have seen the construction of new, state-of-the-art hospitals and associated satellite facilities, while others are increasingly seeking care at smaller nursing homes and clinics. This has fueled the demand for healthcare equipment across segments and the growth of the Indian patient monitoring equipment market is estimated to reach USD 42 million in 2010. Philips plans to garner a market share of 40% by 2010 through its diverse range of patient monitoring equipment.

 

“The SureSigns VM3 leverages the high-quality platform of Philips’ industry leading patient monitoring portfolio,” said Anjan Bose, senior director and business head, India, Bangladesh, Sri Lanka and Nepal, Philips Healthcare India. “Combining advanced software and technology in a compact economical package, the VM3 is the perfect solution for caregivers across the wide variety of clinical environments we see here in India. This launch reaffirms our commitment to the Indian market, leveraging Philips’ global expertise to introduce technologically-advanced offerings tailored to this market.”

 

High-end patient monitors are out of reach for many small to mid-sized clinics, forcing doctors and nurses to apply treatment only based on visible symptoms. On occasion, this means they must wait for a patient’s condition to deteriorate before changing treatment. With access to more affordable patient monitoring equipment, clinicians have the ability to observe a patient’s vital signs and make more informed, timely decisions about patient care.
 
Built on a strong heritage and industry leadership in patient monitoring, the Philips SureSigns VM3 offers ECG, respiration and pulse oximetry in one user friendly, compact monitor that helps provide quality care in almost any clinical setting. It offers vital signs measurement and monitoring in an easy-to-use system that can be used in various departments throughout the hospital, nursing homes, private practices and rural clinics, as well as ambulances and mobile facilities.

 

“Philips is known globally for its cutting edge monitoring technology, and the strong after sales support with back-up in India, have made us active users of SureSigns Monitors. Further the monitoring parameters of SureSigns closely relate to the clinical findings, and that speaks highly for the algorithms devised and designed by Philips Healthcare,” said Dr. Chandrasekhar, Head Of Department, Anesthesia, Osmania General Hospital, Hyderabad.

 

Like all other Philips SureSigns products, the VM3 is easy to set up, learn, use, and support, with intuitive navigation and color displays that are bright and easy to read, even in low-light situations. In addition, Philips also launched the SureSigns Vital Signs Viewer (VSV) to complement their entire VM-series patient monitors.
 
The VSV is an affordable, reliable, and simple way to provide the benefits of central viewing and alarming without the complexity and expense of a traditional PC-based central station. Central viewing and alarming can benefit any care area with a high patient-to-caregiver ratio. Having a clear picture of each patient’s status, at a single glance, helps improve patient care and helps relieve stress on nursing staff.
 
The VSV displays vital signs data and one waveform from up to 12 patient monitors at a time. In fact, with the VSV, customers can add central monitoring for a department for about the cost of a single VM Series monitor.

 

Philips is a leading supplier of patient monitoring equipment with 38% market-share in 2007 and having installations across India in leading hospitals as well as remote areas. Philips has introduced several new Patient monitoring products in the last six months to further expand its presence in India. These include IntelliVue MP2, IntelliVue X2, IntelliVue MP5, SureSigns series and Avalon FM20 Fetal monitors.

For further information, please contact:

Moushumi Dutt

Philips Electronics India Limited
Tel:  +91 11 43529835   
Email:  moushumi.dutt@philips.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 133,000 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.