Coca-Cola and Philips join hands to launch TV Maza Promotion

Thursday, May 29, 2003

Philips Pakistan & the Coca-Cola Export Corporation Pakistan recently entered into a partnership to launch a joint consumer promotion for their consumers named "Coca-Cola TV Maza – Drink Coke & Win Philips TVs."

Shahid Zaki, Chairman & CEO Philips Electrical Industries pf Pakistan Limited & Syed Amer Pasha, Country manager, The Coca Cola Export Corporation, Pakistan, signed an agreement today for a joint consumer promotion named "Coca-Cola TV Maza - Drink Coke & Win Philips TVs."

Beverage giant Coca-Cola has always come up with new and interesting ideas for their fun loving consumers to create hype and excitement in their lives. As part of its 50th Anniversary celebrations in Pakistan, Coca-Cola is launching its latest Under The Crown (UTC) joint promotion with Philips Electrical Industries of Pakistan Limited, titled "Coca-Cola TV Maza" – Now consumers can win thousands of Coca-Cola branded Philips 15" & 21" TVs along with a grand prize of a Philips 55" Projection Television absolutely free, when they drink any bottle of Coca-Cola, Diet Coke, Sprite or Fanta.

"The TV Maza consumer promotion is driven by consumer sights which suggests that a large portion of the time that our consumers spend at home is around TV viewing whilst consuming Coca-Cola. As such this joint promotion between Coca-Cola & Philips is a natural fit with the lifestyles of our target market," said Amer Pasha.

Shahid Zaki, CEO Philips, said,"Consumers will be able to win thousands of Philips 15" & 21" Real Flat Televisions through the TV Maza Promotion. The Grand Prize winner will be taking home a State-of-the-Art Philips 55" Projection Television, with the Philips 100Hz Technology for absolutely remarkable picture-quality. Philips is focused on providing Pakistani consumers with the best Home Entertainment experience, so much so that they just wouldn't want to leave home. Staying Home has Never Been Better with both Philips & Coke."

The promotion will run nation wide starting from 26th May 2003 for a period of 8 weeks or till stocks last. For the convenience of its consumers Coca-Cola has arranged for a special toll free number 0800-10002 on which the lucky winners can call free of cost to collect their prizes or get any information on the "Coca-Cola TV Maza" promotion.

Coca-Cola & Philips are committed to providing great value to their customers throughout the year and that is why Coca-Cola has joined hands with Philips Electrical Industries of Pakistan Limited for this years consumer promotion "TV Maza".

This partnership between Philips, which is the worlds largest electronics company & the Coca-Cola Company, the worlds largest beverage company & leading producer and manufacturer of soft drinks, is doubling the fun for Pakistani consumers. Along with Coca-Cola, recognized as the world's best-known brand, the Coca-Cola Company markets four of the world's top five soft drink brands, including Fanta and Sprite.