Digital LightFrame - Philips New Generation Digital LightFrame™ Technology Brings Best Picture Enhancement to LCD Monitors

Saturday, March 01, 2003

Philips is the world’s first monitor manufacturer to offer on-board digital display enhancement technology for flat panel display devices with the availability of its proprietary Digital LightFrame™ technology for LCD monitors.

Previously only available in CRT models, this breakthrough release further enhances Philips position as the innovative leader in computer display. Beginning with Philips 150P LCD monitor, Digital LightFrame™ dramatically enhance display of Internet, photo, video and even game screens as well as word processing documents and spreadsheets. With digital processing technology, Philips Digital LightFrame™ is set to deliver best picture quality and outperform the standard LCD monitors with its sharpness and brightness, complemented by practical design.

Philips Digital LightFrame™ uses a proprietary on-board integrated circuit to convert analogue RGB signals - the input to LCD monitors - to digital data. This increases vertical sharpness, horizontal sharpness and color saturation while stepping up contrast on natural content, making dark colors darker and bright colors brighter by up to 80 per cent compared to standard LCDs.

LightFrame™ automatically enhances as many as 14 photos or videos on Internet Explorer pages or can simultaneously enhance up to 7 windows displaying photos or videos under a single application. In addition to the automatic features, users can launch LightFrame™ in selected windows with a simple mouse click or toggle between full and multi-screen modes by pressing a one-touch button located on the flat panel's front bezel. The LCD monitors themselves come with new compact base design and embedded power supply that support hassle-free height adjustment, tilt, swivel and wall mounting.

For fine-tuning to meet specialised needs, LightFrame™ also delivers 12 levels of picture optimisation with 3 levels of brightness, 4 levels of sharpness and 2 levels of contrast graphic adjustments.

The picture enhancement and design benefit of new Digital LightFrame LCD monitors offer dramatic benefits for business and entertainment applications. It offers optimal viewing pleasure for DVD movies, checking out graphics-rich Web pages, touching up family photos or scoring big in computer games.

LightFrame™ display enhancement provides never-before experienced clarity for executives in the financial industry who spend their days poring over graphics-intensive content on spreadsheet and word processing applications. Its variable adjustment, graphics and text optimisation functions also allow desktop publishers, Web designers and digital media creators to be more productive with its increased flexibility plus outstanding text and image quality.

In the professional arena, LightFrame™ sharpness and contrast enhancements add up to more precise CAD/CAM/CAE 3D modeling. Healthcare professionals can leverage LightFrame™ sharpness and contrast enhancements to ensure more accurate visual analysis of X-ray imaging, anatomical drawings and diagnostic photos.

"As a leader in the area of digital convergence, we have taken our successful LightFrame technology to the next step of evolution. Philips LightFrame on LCD monitors addresses the personal and professional needs of our consumers in this competitive environment. It is a technological breakthrough that marks the year's milestone for Philips Productivity campaign and sets the standard for the industry," said Bob Kobes, Vice President, PC Peripherals, Philips Consumer Electronics, Asia Pacific, Middle East and Africa.

First introduced in 2000 in CRT monitors, LightFrame technology won 'rave' reviews from media and computer users for its ability to upgrade CRT monitor performance while displaying images or Internet pages.

LightFrame™ for LCDs is currently available in Philips 2003 15-inch P line (professional line) monitors. LightFrame™ in the new range of 17 and 18-inch professional, as well as 15 and 17-inch consumer 'X-line' LCD monitors will be made available through the course of this year.

Philips new 150P monitor has an ultra slim bezel of only 18 mm in width – about half the industry average – and front-to-back depth of 52 mm due to its embedded power supply. These dramatically reduced dimensions redefine the flat panel monitor and have set a new industry standard. The 150P professional models feature dual DVI Digital/VGA analog input that ensures monitor compatibility for today's technology and future display technology. Its adjustable viewing height and tilt function emphasize the viewing comfort and productivity benefit to users.

With its exclusive combination of technologies in computer peripherals, Philips Consumer Electronics launched its Productivity campaign in Asia Pacific Middle East and Africa. Philips LightFrame™, a hardware and software integrated innovation, is the key technology that underpins its Productivity campaign. Offering the best picture quality, functionality and design, Philips monitors with LightFrame™ technology is an ideal choice for consumers and business users looking to address the challenges of the new competitive economy.