Askari & Philips Dream Life Consumer Financing Scheme

Wednesday, April 02, 2003

 

Philips Electrical Industries of Pakistan & Askari Commercial Bank joined hands today to launch the Philips & Askari Consumer Financing Scheme "Dream Life". Through this scheme both organizations look forward to servicing their consumer in an even more efficient manner by providing them attractive terms and conditions and a technologically superior product range to choose from

Signing of Agreement

Mr. Shahid Zaki, CEO Philips Electrical Industries of Pakistan & Mr. Kalim-ur-Rehman, President & Chief Executive Askari Commercial Bank signed the agreement between the two parties. The top management of both organizations and prominent members of the press were present to witness the occasion.


Dream Life Consumer Financing

The Philips & Askari Dream Life scheme allows consumers to buy Philips Consumer Electronics and Philips Domestic Appliances at reasonable installment plans through Philips & Askari’sDream LifeFinancing Program. Philips & Askari recognize the important of allowing consumers to buy merchandise on their own terms in a manner which they find convenient. The program ensures that the Philips Askari Consumers get the best advantage in this competitive market when making their purchases.

Latest Technology by Philips

Philips also displayed its latest technology at the event including Philips' unmatched Pixel Plus Televisions, Philips' 100 Hz Projection Televisions, Philips Woox Technology Audio Mini-systems & Philips LCD TV Monitors.

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Askari & Philips Dream Life Launch

Any questions? Please contact

Fariha Shah


Integrated Marketing Communications Officer
Marketing Consumer Electronics
F-54, S.I.T.E.
Karachi - 75730
Tel:  +92 (21) 2564028   
Fax:  +92 (21) 2563826
Email:  fariha.shah@philips.com


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 134,200 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.