Thursday, October 31, 2002
Philips Consumer Electronics Pakistan is one of the leading consumer electronics companies competing in the local market and the ONLY National Sales Organization present in Pakistan.
On the occasion of a press conference held during the visit of Mr. Bob Kobes(Regional Vice President for Philips Computer Peripherals, APMEA), Mr. Amir Imam, National Sales Manager, Philips Computer Peripherals Pakistan welcomed the gathering to the conference. He expressed his pleasure at being able to welcome Mr. Bob Kobes to Pakistan and stated that it augured well for Philips' Future in Pakistan that Philips' endeavors in the local market were being taken note of at the regional level. He then invited Mr. Shahid Zaki CEO Philips Pakistan to air his views.
Mr. Shahid Zaki, CEO Philips Electrical Industries of Pakistan, outlined the past association and the future direction of Philips in Pakistan. He attributed Philips' past successes in Pakistan to a dedication to excel in providing the highest level of service and technology to the Pakistani consumer. Philips was the first organization to set up radio manufacturing operations in Pakistan and has always been the first to step ahead and contribute to developing the industry and providing employment to the people of Pakistan. Mr. Zaki thanked the Media for their support throughout this period and stated that the Media was instrumental in helping Philips communicate its message to their consumers.
Addressing the press conference in Philips Pakistan, Mr. Bob Kobes, Vice President, Philips Computer Peripherals, Asia Pacific, announced that Philips Pakistan had a deep-rooted relationship with Pakistan and the Pakistani Consumer. "It has always been our endeavor to ensure that we bring in our latest technology and the best products. Prime examples of this are LightFrame Technology Monitors and the very latest in LCD Technology - LCD TV Monitors, LCDs with Zero Bright Dot Guarantee.
We have always strived to bring the very best of Philips to Pakistan and in return we have received immense encouragement and support from the Pakistani Market and Consumers.
In return for our efforts we have been amply rewarded. Philips Monitors is #1 in Pakistan for the past 5 years. Our Market Share is more than 50%. This is in part attributable to our dealers and distributors. And in a large part attributable to our loyal consumers & institutional customers who prefer Philips Monitors as their first choice. Its no wonder that Philips has been able to hold its #1 position in the market for so long and hopefully will retain this position in the future as well.
Our greatest strength is that we are a company with strong vertical integration and a strong R&D base that enables us to research the latest in technology and bring it to the consumer before the competition. Our immense in-house expertise helps us to capitalize on inter-company synergies and bring our consumers the very best in human technology.
Our latest endeavor in the world of wireless innovation is the Detachable Monitor. The future is wireless and that's the direction Philips is headed in as well. With this wondrous invention, the concept of stationary computing, being bound to a CPU. mouse and Keyboard goes to the garage & the Monitor serves you as one active panel with all the computing capabilities. The detachable monitor is the ultimate in Anytime-Anywhere connectivity.
He concluded saying that, "Philips has a very deep-rooted relationship with Pakistan. We are hoping to further entrench our presence here to serve the local consumer with an even higher level of Service, keeping our promise of making things better."
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