Domestic Appliances & Personal Care

Welcome

Within Philips, the Domestic Appliances and Personal Care (DAP) division is responsible for a wide range of products that help us prepare healthy food and beverages, take care of our home and garments, and enhance our natural beauty and sense of well-being. In short, products that improve our quality of life – products that we use on a daily basis and sometimes almost take for granted: from kitchen appliances, irons and vacuum cleaners to shavers, electric toothbrushes, beauty-care products and home health and fitness products.

 

Philips DAP has a strong global presence, with ten production sites in seven different countries, national sales organisations in more than 40 countries and approximately 10,000 employees worldwide. With a turnover of EUR 2,246m in sales and an income from operations of EUR 334m in 2001, DAP is one of the most successful and profitable Philips divisions. DAP's market share is still growing steadily every year.


Philips DAP comprises four business units:


Shaving & Grooming
(electric shavers, beard trimmers and hair clippers)

 

 

 

 

 

Body Beauty & Health
(female epilators and shavers, hair, skin and body care products, tanning products and electric toothbrushes and water jets)

 

 

 

 

 

Food & Beverage
(kitchen appliances)

 

 

 

 

 

Home Environment Care
(irons and vacuum cleaners)

 

 

 

 

 

 

These business units are supported by corresponding Competence Centers which form part of the Personal Care Institute global network. The Competence Centers carry out research, consumer testing and trends analysis and make sure that technological know-how and scientific insights are turned into actual products.


Philips is renowned for innovations that have changed consumer's lives throughout the world, and DAP is no exception. Numerous innovations such as Quadra Action, Cool Skin, Cellesse, Satin-Ice and Bright Light Energy have made their mark, and it is not for nothing that DAP is market leader in electric shaving (400 million shavers produced since 1939!), and holds top positions in selected regional markets. Even our innovative and appealing product design has not gone unnoticed - DAP products have won over 47 design awards over the past 6 years!


DAP's Home and Body website contains the global and European catalogue of Philips DAP, featuring some 600 DAP products currently available on the market, including the latest Home & Body products, such as the Limited Edition Cool Skin, Salon professional-style hairdryers and Bodyvital and Visapure beauty products, as well as the unique Philips ranges of kitchen appliances, Essence, Cucina, Comfort and Metals.

Media contact:

L. de Rooi

Fax +31 50 3192471
Tel:  +31 50 3192184   
Email:  l.de.rooi@philips.com