Philips Pakistan has a deeply entrenched presence in the country since the time of its independence. Philips had a sales office in Lahore at the time of Pakistan's independence in 1947. Two years later, Philips Electrical Company started operations in Karachi. In 1954, Philips Electrical Industries was established as a manufacturer of radio sets. In 1970, the Philips' manufacturing base grew sharply, as four new factories were set up including one for the production of Audio-Video products.
Down the years, Philips has continued to focus on innovation and providing the consumer with the very best in technology. Philips continues to evolve in response to the dynamism in the market and at the same time retains the qualities that made it a global leader in the industry.
One of the world's largest color television manufacturers and recognized for its expertise in technological innovation, Philips is a leader in the development and market introduction of the widescreen television format and flat TV. Philips Consumer Electronics is one of the largest Electrical/Electronics companies in Pakistan, #1 position in Monitors, and a strong presence in Sound & Vision products. Philips has immense opportunities for growth in this market and is continuously innovating to introduce the latest technology to the Pakistani Consumers in integration with their global launches.
Philips Consumer Electronics in Pakistan has brought in the latest technology in DVDs, Color Televisions with Pixel Plus Technology, Plasma Televisions, MP3 & VCD Enabled Audio Minisystems and CD-RCRs, LightFrame Monitors & LCD Monitors.
Philips CE is striving to capture the market by bringing value to all consumer segments; High-end and Economy. The objective is to provide the masses with easily attainable technology, which will keep them abreast of the wave of innovation. The Highest value in conjunction with top-of-the-line technology.
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